MEDIA KIT

2019-2020

Welcome to Golf Australia

Welcome to the Golf Australia magazine media kit where you will find out more about our loyal readers and discover how to make your advertising work as hard as possible for you.

Established in 1987, Golf Australia has evolved into this country’s favourite golf publication packed with instruction, equipment and course reviews as well as domestic and international travel stories. And, of course, there are our trademark feature stories authored by an editorial team including award-winning writers from here and overseas, all accompanied by stunning photography and wrapped up in a stylish contemporary design.

Our monthly print magazine is the cornerstone of Golf Australia’s presence across four media platforms, complemented by the weekly digital magazine – Golf Australia Express – and website www.golfaustralia.com.au, which keep our readers upto-date with the latest news and views from the world of golf. We also have a monthly Podcast chatting to a diverse range of people with a common love for the game of golf.

Whether it’s in print or online, Golf Australia makes the stories of the game accessible to every golfer from the beginner through to the scratch player.

Brendan James
Editor
Golf Australia magazine

CONTACTS

National Advertising Manager

David Mullins - 0412 327 886

dmullins@nextmedia.com.au

Advertising Co-ordinator

Tess Howard (02) 9901 6396

thoward@nextmedia.com.au

Who are our loyal readers?

READER SNAPSHOT

90% MALE

64% AGED BETWEEN 35 & 65

39% EARN MORE THAN $80K ANNUALLY

72% ARE A GOLF CLUB MEMBER

71% PLAY GOLF 2-9 TIMES A MONTH

TRAVEL PLANS

93% LIKE TO TRAVEL TO PLAY GOLF

35% PLAN TO TRAVEL INTERNATIONALLY TO PLAY GOLF IN 2019.

62% ENJOY READING COURSE REVIEWS & TRAVEL FEATURES

GEAR CHOICES

63% PLAN TO BUY NEW EQUIPMENT IN 2019 BALLS, DRIVERS & SHOES TOP THEIR WISH LIST

92% USE A DISTANCE MEASURING DEVICE

96% WILL BE CUSTOMFITTED FOR THEIR NEXT CLUB PURCHASE

The Editorial Team

BRENDAN JAMES (Editor/photographer)

A multiple award-winning writer and photographer, Brendan has covered all facets of the game, here and abroad, for Golf Australia since April 1996.

GEOFF OGILVY (Columnist)

The 2006 US Open Champion was once named the "best interview in golf". Now, his views can be read exclusively every month in Golf Australia.

JONH HUGGAN (Columnist-at-large)

John is a multi-award winning journalist whose opinions are widely respected and give rise to important debate about the game.

JIMMY EMANUEL (Writer)

After a decade in the golf industry, Jimmy is our equipment guru, while also seeking out interesting feature yarns and driving our social media presence.

BRENDAN MOLONEY (Columnist)

A decorated golf writer for more than four decades, Brendan is one of Australian golf's best story tellers and a Victorian Golf Hall of Famer.

ANDREW DADDO (Columnist)

An award-winning author, Andrew presents a grass roots and passionate personal view of the game asking, "How Good Is Golf?"

MICHAEL JONES (Writer)

Joined the Golf Australia editorial team in 2017 and is a creative feature writer with a passion for golf travel and getting inside the ropes at tournaments.

MIKE CLAYTON (Architecture Editor)

The former Tour pro turned course designer is also this country's most forthright, knowledgeable and well-read commentators and columnists.

ROD MORRI (Writer, Podcast host)

Rod has been writing for Golf Australia and Golf Australia Express for nearly 20 years. In 2019, he becomes the voice of our new Podcast series.

Inside Golf Australia magazine

FACTS & FIGURES

Golf Australia magazine was first published in 1987.

Our writers, columnists and photographers have collected 28 Australian Golf Media Awards since 1999

Golf Australia has 88,000 readers – 25,000 more than Australian Golf Digest. # Roy Morgan Magazine Readership data (December 2018).

Golf Australia has 128,000 readers – the same as Australian Golf Digest.* EMMA Print Audience report (October 2018)

INSTRUCTION

Find the best tips from PGA of Australia teaching professionals, renowned international coaches and some of the biggest names in the game.

COLUMNISTS

The likes of Geoff Ogilvy, Mike Clayton, John Huggan and Andrew Daddo offer their opinions on the biggest topics in the golfing world.

EQUIPMENT

Each month we assist our readers to discover the right gear for their game with our exclusive testing and equipment features.

FEATURES

Golf Australia has become synonymous with quality writing, covering golf's household names, rising stars, tournaments here and abroad as well as the game's biggest issues.

ADVERTISING OPPORTUNITIES

Major championship and big event previews

Features, like major championship and big event previews, can support double page strip advertisements or multi-page branding sponsorship.

Column or instruction feature

Sponsor a column or instruction feature, either with a strip ad or top of page branding presentation.

Special themed articles

Present your products in our annual Wish List advertorial feature, or complement editorial coverage by advertising in special themed articles.

Inside Golf Australia magazine - Courses & Travel

DOMESTIC & INTERNATIONAL TRAVEL

Our network of writers and photographers travel around Australia and across the globe and share their experiences of golf's great destinations.

COURSE REVIEWS

Each month we shine the spotlight on some of the best courses to be found in Australia. Each review is compiled exclusively by our editorial team based on their experience of playing the course.

ANNUAL COURSE RANKINGS

Golf Australia publishes course rankings each January, when golfers are looking for new and interesting courses to play. The Top-100 Courses list is published in even number years, while our Top-100 Public Access Courses ranking appears in alternate years.

Our rankings are compiled by a devoted team of judges with a passion for golf and course design.

ADVERTISING OPPORTUNITIES

Full-page advertisement

Course reviews appear monthly and are published across six pages in the front of the magazine, with a full-page advertisement for the course immediately following.

Market your course/ accommodation/ service to readers

Domestic and international travel features are an ideal opportunity to market your course/ accommodation/ service to readers looking to visit your region for a golf holiday. When our readers plan a getaway, you can be at the forefront of their planning as a result of our editorial and photographic presentation.

Be in one of our Top-100 lists

Celebrate being included in one of our Top-100 lists by advertising in the ranking issue to promote your accolade as well as membership offers or play and stay packages.

Golf Australia Express

FACTS & FIGURES

Supplementing our printed monthly magazine is Golf Australia Express, Australia’s first purely digital golf magazine.

Golf Australia Express embodies the philosophy of golf being fun as we showcase everything from event previews, topical feature articles and opinions.

Golf Australia Express has 30,000 subscribers, who receive the magazine directly into their email inbox every Tuesday. Each subscriber also receives our Thursday newsletter.

ADVERTISING OPPORTUNITIES

Marketing Reach

Extend your marketing reach with an advertising campaign spread across Golf Australia monthly printed edition and our online digital magazine.

Creative digital advertising

As a digital medium, Golf Australia Express allows you to be more creative with your advertising by capturing the attention of readers with, for example, embedded videos and image slideshows

Interactive advertisement

Every advertisement is interactive for the user so they can click straight through to your website or Facebook page from Golf Australia Express.

Latest golf news

Our 30,000 subscribers to Golf Australia Express also receive the latest golf news in the Golf Australia newsletter every Thursday.

Golf Australia Website & Social media

Website

The Golf Australia website – www.golfaustralia.com.au – was relaunched with a new look in February 2018. The website fully complements our print and digital platforms and ensures we keep our readers informed with the latest news and views from the world of golf.

www.golfaustralia.com.au is an integral part of the sport website hub www.insidesport.com.au, giving our content a greater reach.

The website is home to features, course reviews, instruction, competitions as well as all the latest golfing news from around the world updated as it happens.

In the 12 months after relaunching in February 2018, golfaustralia.com.au hosted 383,299 users for 1,001,459 page views.

82 percent of users are aged 25-64, with 25-45 year olds making up 42.6% of that figure.

In January 2019, more than 26,400 users (or 57.61%) accessed our website from their mobile phone.

Social media marketing

Social media marketing is a growing aspect of our business strategy, and our readers are able to connect daily with us via Facebook, Twitter and Instagram.

Golf Australia Calendar

ADVERTISING OPPORTUNITIES

The Golf Australia annual calendar has become a widely anticipated addition to our popular January issue every year.

Each of the 12 participating courses are photographed specifically for the calendar, which includes a hole description, club logo and tournament dates for the main Tours.

Participating clubs have reserved advertising space in two issues of Golf Australia magazine as well as receiving 400 calendars to present to members or guests.

Golf Australia Podcast – The Thing About Golf

The Golf Australia Podcast is new for 2019.

Hosted by experienced journalist, Rod Morri, the conversation-style podcast unveils the in-depth stories of well-known, and not so well-known, people who share a common thread – a passion for golf.

ADVERTISING OPPORTUNITIES

Monthly episodes of the Golf Australia Podcast can be heard via www.golfaustralia.com.au as well as iTunes, GooglePlay, Spotify & a host of other podcast hosts.

Each episode will be pre-recorded leaving edit points for advertising reads or supplied 'radio' style audio file ads

Enquiries for presenting rights are welcomed.

Creative Media

Our dedicated editorial and creative services teams can build bespoke packages that capitalise on the credibiity of the Golf Australia title and will, ultimately, enhance your business and brand.

What we can offer

We offer a full advertorial design and production service. Advertorials are very effective in promoting your brand. They can be used as a call to action, to launch a new product into the market or to convey detailed technical information not normally found in an advertisement.

Special advertorial features covering real estate, travel, new equipment and club memberships appear throughout the year and are a great way to generate interest in your product/brand.

There are many sponsorship opportunities available including:

● Feature sponsorship ● Event programs ● Reprints of features ● Calendar poster sponsorship ● Paper creative including tip-ons and gatefolds.

CONTACTS

To discuss an idea with our team, call National Advertising Manager David Mullins on 0412 327 886 or email dmullins@nextmedia.com.au

Golf Australia Magazine Advertising rates, specifications & deadlines

RATES

AD SIZE CASUAL 6 ISSUES 12 ISSUES
INSIDE FRONT COVER SPREAD 6,020 5,489 4,820
DOUBLE PAGE SPREAD 5,050 4,600 4,040
OUTSIDE BACK COVER 3,030 2,760 2,510
FULL PAGE DISPLAY 2,620 2,340 2,110
1/2 PAGE DISPLAY 1,485 1,350 1,185
1/3 PAGE DISPLAY 930 850 750
1/4 PAGE DISPLAY 500 450 400

SPECIFICATIONS

DEPTH X WIDTH TYPE TRIM BLEED
DOUBLE PAGE SPREAD 287 X 440 297 X 450 307 X 460
FULL PAGE DISPLAY 287 X 215 297 X 225 307 X 235
1/2 PAGE (HORIZONTAL) 135 X 215 145 X 225 155 X 235
1/3 PAGE (HORIZONTAL) 89 X 215 99 X 225 109 X 235
1/3 PAGE (VERTICAL) 287 X 70 297 X 75 307 X 85
1/4 PAGE DISPLAY - 135 X 100 -
DOUBLE PAGE STRIP 15 X 440 25 X 450 35 X 460

DEADLINES

MONTH & ISSUE NO. BOOKING DEADLINE ADVERTISING MATERIAL PRINTER DEADLINE ON SALE
JUNE 2019 (#364) 24 APRIL 1 MAY 8 MAY 23 MAY
JULY (#365) 22 MAY 29 MAY 5 JUNE 20 JUN
AUGUST (#366) 19 JUNE 26 JUNE 3 JULY 18 JULY
SEPTEMBER (#367) 24 JULY 31 JULY 7 AUGUST 22 AUGUST
OCTOBER (#368) 21 AUGUST 28 AUGUST 4 SEPTEMBER 19 SEPTEMBER
NOVEMBER (#369) 18 SEPTEMBER 25 SEPTEMBER 2 OCTOBER 17 OCTOBER
DECEMBER (#370) 23 OCTOBER 30 OCTOBER 6 NOVEMBER 21 NOVEMBER
JANUARY 2020 (#371) 18 NOVEMBER 25 NOVEMBER 2 DECEMBER 19 DECEMBER
FEBRUARY (#372) 6 DECEMBER 13 DECEMBER 8 JANUARY 23 JANUARY
MARCH (#373) 22 JANUARY 29 JANUARY 5 FEBRUARY 20 FEBRUARY
APRIL (#374) 19 FEBRUARY 26 FEBRUARY 4 MARCH 19 MARCH

CONTACTS

National Advertising Manager

David Mullins 0412 327 886

dmullins@nextmedia.com.au

Magazine marketplace Advertising rates, specifications & deadlines

We understand that not every business in golf has the budget for large scale advertising. That’s where the Golf Australia Marketplace can assist to promote your brand and grow your business. This section is dedicated to advertising ...

• Holiday accommodation & tours    • Accessories    • Corporate golf    • Real Estate

Located at the back of the magazine, this section is offered at lower rates than display advertising and is also uploaded to our website enabling the ad space to include free URL hyperlinking.

RATES

AD SIZE CASUAL 6 ISSUES 12 ISSUES
FULL PAGE 1,400 1,295 1,190
1/2 PAGE 750 695 630
1/4 PAGE 450 415 380
1/8 PAGE 250 230 205

SPECIFICATIONS

DEPTH X WIDTH TRIM ONLY
FULL PAGE 260 X 185
1/2 PAGE (HORIZONTAL) 128 X 185
1/4 PAGE 128 X 90
1/8 PAGE (HORIZONTAL) 62 X 90
1/8 PAGE (VERTICAL) 128 X 45

DEADLINES

MONTH & ISSUE NO. BOOKING DEADLINE ADVERTISING MATERIAL PRINTER DEADLINE ON SALE
JUNE 2019 (#364) 24 APRIL 1 MAY 8 MAY 23 MAY
JULY (#365) 22 MAY 29 MAY 5 JUNE 20 JUN
AUGUST (#366) 19 JUNE 26 JUNE 3 JULY 18 JULY
SEPTEMBER (#367) 24 JULY 31 JULY 7 AUGUST 22 AUGUST
OCTOBER (#368) 21 AUGUST 28 AUGUST 4 SEPTEMBER 19 SEPTEMBER
NOVEMBER (#369) 18 SEPTEMBER 25 SEPTEMBER 2 OCTOBER 17 OCTOBER
DECEMBER (#370) 23 OCTOBER 30 OCTOBER 6 NOVEMBER 21 NOVEMBER
JANUARY 2020 (#371) 18 NOVEMBER 25 NOVEMBER 2 DECEMBER 19 DECEMBER
FEBRUARY (#372) 6 DECEMBER 13 DECEMBER 8 JANUARY 23 JANUARY
MARCH (#373) 22 JANUARY 29 JANUARY 5 FEBRUARY 20 FEBRUARY
APRIL (#374) 19 FEBRUARY 26 FEBRUARY 4 MARCH 19 MARCH

CONTACTS

National Advertising Manager

David Mullins 0412 327 886

dmullins@nextmedia.com.au

Golf Australia Express Advertising rates, specifications & deadlines

RATES

AD SIZE CASUAL 6 ISSUES 12 ISSUES
FULL SLIDE 3,795 3,335 3,105
HALF SLIDE 2,242 1,667 1,495
VERTICAL STRIP 1,265 1,035 920

SPECIFICATIONS

AD SIZE DIGITAL DIMENSIONS IN PIXELS (PX)
FULL SLIDE 780(H) X 1191(W)
HALF SLIDE 780(H) X 595(W)
DOUBLE PAGE BANNER 113(H) X 1191(W)
VERTICAL STRIP 780(H) X 170(W)

DEADLINES

ISSUE NO LIVE ONLINE
#335 4 JUNE
#336 11 JUNE
#337 18 JUNE
#338 25 JUNE
#339 2 JULY
#340 9 JULY

DEADLINES

ISSUE NO LIVE ONLINE
#341 16 JULY
#342 23 JULY
#343 30 JULY
#344 6 AUG
#345 13 AUG
#346 20 AUG

DEADLINES

ISSUE NO LIVE ONLINE
#347 27 AUG
#348 3 SEPT
#349 10 SEPT
#350 17 SEPT
#351 24 SEPT
#352 1 OCT

DEADLINES

ISSUE NO LIVE ONLINE
#353 8 OCT
#354 15 OCT
#355 22 OCT
#356 29 OCT
#357 5 NOV
#358 12 NOV

CONTACTS

National Advertising Manager

David Mullins 0412 327 886

dmullins@nextmedia.com.au

Website Advertising rates, specifications & deadlines

RATES

AD SIZE
LEADERBOARD 1,500
MEDIUM RECTANGLE 1,000
BANNER 1,000
HALF PAGE 1,200
SKINS 3,000

SPECIFICATIONS

AD SIZE DIGITAL DIMENSIONS IN PIXELS (PX)
LEADERBOARD (TOP OF SITE) 728 X 90px
MEDIUM RECTANGLES (NORTH & SOUTH) 300 (H) X 250px (W)
SKINS 1900 (H) X 900px (W)
HALF PAGE 300 (H) X 600px (W)

CONTACTS

National Advertising Manager

David Mullins 0412 327 886

dmullins@nextmedia.com.au

Technical checklist & delivery options

PDFs

  • Please supply pdf files to the pdf/x-3 standard.
  • Resolution is 300 dpi.
  • All fonts must be embedded in the pdf. These fonts must be active on your system at the time of creating the pdf.

Image specifications

  • Image resolution is 300dpi.
  • All colours must be set to cmyk.
  • Do not enlarge images more than 25%
  • Check all linked images are updated.

Document specifications

  • Digital files must be prepared to the correct final size – check that type, trim and bleed areas are correct.
  • Ensure all live elements you wish to print are kept within the type area.
  • Bleed - provide 5mm of bleed where bleed is required. Check that crop marks are visible.

Colour specifications

  • All colours to be set to cmyk – no rgb.
  • For a rich solid black use 100% black plus 70% cyan. Never use 100% of all four colours.
  • Total sum density (total ink weight) should fall between 280% and 300%.
  • Convert all spot colours to cmyk.
  • Black text level type to be 100% black only.

Fonts

  • Nextmedia supports open type fonts.

Applications supported

  • Indesign, Photoshop, Illustrator, Word documents, text documents, pdf.supply

Delivery options

  • Quickcut to nextmedia (preferable)
  • Websend or dropbox
  • Hightail (previously yousendit) www.hightail.com

Email

  • We accept email files under 30mb.
  • Please note the booking number and magazine title in the subject field and email to: adops@nextmedia.com.au



Contact us

  • Golf Australia Magazine advertising coordinator - Tess Howard on (02) 9901 6396 or via email adops@nextmedia.com.au

Cancellation

  • The cancellation deadline for advertising is three weeks prior to booking deadline. Cancellation of any booked advertising must be in writing and received by the account manager and/or sales director prior to the cancellation deadline.
  • The publisher reserves the right to repeat the most recent material or material of the publishers choice. If a cancellation occurs mid contract, the difference between the contract appearance rate and the actual appearance rate card will be surcharged.