Healthy Food Guide

our mission

Healthy Food Guide provides trusted, expert dietary advice made practical, for the everyday.

Our mission is to make healthy eating easy, for everyone. We aim to inspire and educate people to make healthier food choices, proving that healthy CAN be delicious as well as nutritious – the key to a sustainable healthy lifestyle.

Our loyal health-conscious audience comes to us for the facts. They trust us to deliver scientifically proven advice backed by qualified dietitians and industry professionals, to cut through the clutter and make healthy easy.

We empower them with the tools, inspiration and motivation to make healthier choices for life.

Join us on our mission to
make every reader healthier

Jenny de Montalk
Managing Editor

content pillars

The food and nutrition landscape is fast-paced, and constantly changing and evolving. We keep our readers up-to-date with the very latest in health and food news, delivered in a practical and easy-to-understand tone.

We print science-backed advice, stories and commentary from industry experts to help our readers live and feel well. We cover a range of topics and health conditions, such as weight loss, diabetes, heart disease and gut health.

HFG recipes are unique. Our recipe writers work with qualified dietitians to develop all of our meals. We provide a nutritional analysis for every recipe, and we test each meal twice to ensure it works and tastes great!

Every month our dietitian scours supermarket shelves to find the healthiest and tastiest new products. Our readers turn to our pages for trusted shopping advice and rely on our practical guides when at the supermarket.

brand platform

Print

HFG is a monthly magazine that engages in a deep, uninterrupted way with interested readers.

Digital

A wide range of options are available including display, EDM, native content and custom e-books.

Giveaways

Promote your brand further via our subscriber, online and readers’ letters prizes every month.

Events

Nutrition Live is a unique oneday event for dietitians and allied health professionals held in Sydney and Melbourne.

Social

Partner with HFG to credibly reach our growing social community across multiple platforms. Bespoke campaigns available.

Sampling

Get your products into the hands of HFG’s audience by sampling with us at events.

Awards + Logos

Have your products endorsed by HFG! Use our highly regarded logos on your own marketing collateral.

rates

Print

Size	AUST Only Rate	NZ Only Rate	AUS+ NZ Combined Rate
Full Page	$5,325	$4,815	$9,500
Full Page Advertorial	POA	POA	POA
Double Page Spread	$10,385	$9,150	$17,100
Inserts	POA	POA	POA
What’s Hot 1/6 page	$1,265	$1,250	$2,375

discounts available
Qty	% discount
x 3 rate	2.5%
x 6 rate	5%
x 9 rate	7.5%
x 12 rate	10%

premium Position
Size	Cost
Outside Back Cover	$12,350
Inside Front Cover Spread	$20,520
IFC Gatefold – 4 Page	$45,750

Digital

We tailor your digital campaign to maximise reach and engagement across multiple platforms.

website
Type	Cost
ROS (Includes Leaderboard and MRec)	$25 CPM
Recipe Collection	$4,950
(10 x recipes in a collection for 2 months, e-newsletter, social post + ROS)

database
Type	Cost
Solus EDM Aust p/send	$3,500
Solus EDM NZ p/send	$3,500
E-newsletter sponsorship	4 x sends $3000
Choose from Meat-Free Monday, Taco Tuesday, Cheap Tuesday, 5pm Panic – Thursday + Weekly Round-up – Saturday)
Recipe of the Week EDM Aust	$2,500
Recipe of the Week EDM NZ	$2,500
Recipe of the Week EDM Aust + NZ	$4,500

social + native
Type	Cost
Social (Facebook + Instagram)	$3,000
Reels + Infographic	$4,500
Native Content	$7,500
Sponsored Content	POA

All rates are in Australian Dollars. All rates are exclusive of GST.

deadlines

Issue	MAY 2024
Booking deadline	13 March
Material deadline	20 March
AU On sale	15 April
NZ On sale	6 May

Issue	JUNE 2024
Booking deadline	17 April
Material deadline	24 April
AU On sale	20 May
NZ On sale	10 June

Issue	JULY/AUG 2024
Booking deadline	23 May
Material deadline	30 May
AU On sale	24 June
NZ On sale	15 July

Issue	SEPTEMBER 2024
Booking deadline	4 July
Material deadline	11 July
AU On sale	5 August
NZ On sale	26 August

Issue	OCTOBER 2024
Booking deadline	8 August
Material deadline	15 August
AU On sale	9 September
NZ On sale	30 September

Issue	NOVEMBER 2024
Booking deadline	5 September
Material deadline	12 September
AU On sale	7 October
NZ On sale	28 October

Issue	DECEMBER 2024
Booking deadline	10 October
Material deadline	17 October
AU On sale	11 November
NZ On sale	2 December

Issue	JAN/FEB 2025
Booking deadline	14 November
Material deadline	21 November
AU On sale	16 December
NZ On sale	6 January

Issue	MARCH 2025
Booking deadline	19 December
Material deadline	6 January
AU On sale	27 January
NZ On sale	17 February

Issue	APRIL 2025
Booking deadline	17 January
Material deadline	24 January
AU On sale	3 March
NZ On sale	24 March

Issue	MAY 2025
Booking deadline	6 March
Material deadline	13 March
AU On sale	7 April
NZ On sale	28 April

Issue	JUNE 2025
Booking deadline	9 April
Material deadline	16 April
AU On sale	12 May
NZ On sale	2 June

Issue	Booking deadline	Material deadline	AU On sale	NZ On sale
MAY 2024	13 March	20 March	15 April	6 May
JUNE 2024	17 April	24 April	20 May	10 June
JULY/AUG 2024	23 May	30 May	24 June	15 July
SEPTEMBER 2024	4 July	11 July	5 August	26 August
OCTOBER 2024	8 August	15 August	9 September	30 September
NOVEMBER 2024	5 September	12 September	7 October	28 October
DECEMBER 2024	10 October	17 October	11 November	2 December
JAN/FEB 2025	14 November	21 November	16 December	6 January
MARCH 2025	19 December	6 January	27 January	17 February
APRIL 2025	17 January	24 January	3 March	24 March
MAY 2025	6 March	13 March	7 April	28 April
JUNE 2025	9 April	16 April	12 May	2 June

2024 May - Melbourne October - Sydney

SPONSORSHIP PACKAGES
NOW AVAILABLE -
DON’T MISS OUT!

events

Healthy Food Guide Pro is the ultimate hub for nutrition professionals, driving professional development and client impact. Our platform offers a comprehensive toolkit packed with cutting-edge resources and personalised support, empowering dietitians and nutritionists to excel in their careers. With exclusive insights, the latest research, live events in Sydney and Melbourne, webinars and a vibrant community, we set the standard for professional guidance. Elevate your expertise, stay ahead in this dynamic field, and make a lasting difference in nutrition—join us to amplify your skills and drive meaningful change.

2023 Speakers

Dr Nick Fuller

Charles Perkins Centre Sydney University

Dr Tim Crowe

Thinking Nutrition

L/Prof Clare Collins

The University of Newcastle

A/Prof Sara Grafenauer

University NSW

Nicole Dynan

The Gut Health Dietitian, APD

A/Prof Dorit Samocha-Bonet

Garvan Institute of Medical Research and UNSW, Sydney

Christel Leemhuis

Food Standards Australia New Zealand (FSANZ)

A/Prof Evelyn Smith

University of Western Sydney

Dr Alan Barclay

Diabetes Australia, APD

Shivaun Conn

Accredited Health Coaching Australia, APD

Susie Burrell

Media Dietitian, Co-Host The Nutrition Couch Podcast

awards

The Healthy Food Guide Awards are the credible and definitive guide to the most nutritious food products on supermarket shelves. These prestigious awards are judged by Australia and New Zealand’s leading dietitians and celebrate the healthiest packaged food products.

Entries Open May 2024 Winners Announced September 2024

After analysing hundreds of products in Australia and New Zealand, Healthy Food Guide uncovers the most nutritious – and delicious – items that deserve a place in both kid and adult lunchboxes. All are dietitian approved too!

Entries Open September 2024 Winners Announced January 2025

NEW in 2024! The Healthy Food Guide Special Diet Awards reviews qualified supermarket food products that cater to specific dietary needs such as allergies, intolerances and other dietary requirements. As always all products are dietitian approved.

Entries Open February 2024 Winners Announced May 2024

Contact Us

For more information, contact your Healthy Food Guide representative today

Melissa Fernley

(02) 9901 6191 - 0416 010 274
mfernley@nextmedia.com.au

Bianca Rampal

(02) 9901 6327 - 0400 540 180
brampal@nextmedia.com.au

Download media kit

our mission