Prevention - Media Kit

our mission

Prevention is Australia’s leading health and wellness authority for women 35+.

To our deeply engaged community of grown-up women, Prevention is like sitting down with a smart, caring friend for a cup of (green) tea, who will suggest recipes, or cool fitness trends and skincare tips, who will gently remind you to get your health checkups on time, who will make you laugh, think, strive - and thrive!

Our loyal follower trusts us (after all, our information and advice is backed by research), as we help change her world in all the ways she cares about.

JOIN US AS WE HELP
CHANGE WOMEN’S LIVES

Andrea Duvall, Editor

content pillars

We use trusted global experts in medicine, science and research, to share the best strategies to stay healthier, live longer, and feel better, physically and mentally.

We never run crash diets. (Our weight loss plans are based on a healthy 6300kJ). Plus we arm readers with accurate information about food trends, new products and gut health.

Anti-ageing skincare has never been more advanced, or confusing. We share actionable advice to encourage women to feel confident and look their very best at every age.

We offer empowering stories on how to ease stress and anxiety, get more quality sleep, improve memory, personal relationships and overall have healthier emotions in general.

content pillars

We inspire readers of all fitness levels with easy-to-follow workout plans, from strength training to walking. We also recommend the most useful gear and apparel.

Our delicious recipes satisfy readers’ interest in new ingredients and nutrition trends, with the added security of nutrition analysis from our staff dietitian.

Our curious and adventurous audience loves to travel, so we showcase the best health retreats and wellness destinations in Australia, and beyond.

brand platform

Prevention’s community engage with us across multiple platforms

print

Prevention magazine, published bi-monthly, is sold on news stands in Australia and New Zealand.

digital

Preventionaus.com.au is a trusted portal that is updated daily with new stories.

events + sampling

Our Positive Ageing Seminars in Sydney, Melbourne and online provide sponsorship and sampling opportunities.

social

Regular EDMs and constant realtime updates ensure maximum engagement across all channels.

awards

Our Beauty Awards provide a credible logo for finalists and winners to purchase.

giveaways

Subscriber giveaways and other prize opportunities are available in the magazine, online and across social media.

our reach

Prevention is Australia’s most-trusted source of health and wellbeing advice for women 35+

416,041 TOTAL BRAND REACH PER MONTH

107,000 readership (au + nz)

17,771 unique web visitors (au)

277,614 total social audience (AU)

13,656 edm subscribers (AU)

Source: emma Mar 2019, Google Analytics Oct 2019

our audience

94%

are women

35+

the average age of our readers

99%

of our readers say exercise is important

71%

more interested in skincare than 10 years ago

99%

are avid travellers

62%

are pet owners

100%

agree nutrition is important

82%

taking steps now to be healthier in the future

Prevention readers love to shop! 100% have purchased a product featured or advertised in Prevention magazine 3 or more times!

editorial calendar 2020

February/March DROP KILOS FAST!

Wellness The science of digestion
Health Dementia the menopause link
Beauty Protect & nourish coloured hair in summer
Food Recipes & health advice on the best non-meat burgers
Travel Exotic spas

APRIL/MAY METABOLISM RE-SET

Wellness Plan for weight loss success
Health Protect against osteoporosis
Beauty How to slow skin ageing
Food Best ready-made meals
Travel Animal magic: The best places to get up & close with nature

JUNE/JULY BOOST ENERGY

Wellness A guide to less stress & more energy
Health Best natural remedies for relief
Beauty The latest solutions for bags, circles & ageing eyes
Food Get more fibre
Travel Best locations for a girl’s weekend

AUGUST/SEPTEMBER LEAN FOR LIFE!

Wellness Curb cravings
Health Home gym – The products you need to buy
Beauty Winter protection for skin
Food Our dietitian’s top breakfast cereals
Travel Stressed? Tired? Places for calm

OCTOBER/NOVEMBER WALK OFF WEIGHT

Wellness Best shoes for walking & fitness
Health What you should know about cancer
Beauty Prevention Beauty Awards
Food Meal short-cuts
Travel Tried & tested: Wellness getaways

DECEMBER/JANUARY GUIDE TO GOOD SLEEP

Wellness Fascia: the mind/body link
Health Healthy ways to drop a dress size
Beauty NEW! Prevention Sun-Safe Awards
Food Grocery-guru: Guide to the best store-bought snacks
Travel Spa cruises

rates

Print

Rate
Size	Casual
Double Page Spread	$15,900
Full Page	$7,950
Full Page Advertorial	POA
Half Page	$5,655
Third Page	$4,440
Inserts	POA
Prevention Profiled	$4,950

discounts available
Qty	% discount
x 3 rate	2.5%
x 6 rate	5%
x 9 rate	7.5%
x 12 rate	10%

premium Position
Size	Cost
Outside Back Cover	$10,500
Inside Front Cover Spread	$20,995
IFC Gatefold – 4 Page	$45,750

Digital

We tailor your digital campaign to maximise reach and engagement across multiple platforms

website
Type	Cost
Website buyout (One month) Includes leaderboards, MREC’s and skins	$5,500
Interstitial (one month)	$2,000
Native Content	$9,750
Custom e-books start from	$5,000
Video	POA

social
Type	Cost
Bespoke Social Media Campaigns	POA
Sponsored Brand Initiatives	POA

database
Type	Cost
Solus EDM p/send	$2,500
Sponsored weekly e-newsletter (Limited to 1 x advertising partner p/send.)	$1,500
Sponsored Beauty monthly e-newsletter (Limited to 1 x advertising partner p/send.)	$1,500

All rates are in Australian Dollars. All rates are exclusive of GST.

Issue	Booking deadline	Material deadline	On sale
OCTOBER/NOVEMBER 2020	23 July	30 July	31 August
DECEMBER/JANUARY 2021	24 September	1 October	2 November
FEBRUARY/MARCH 2021	26 November	3 December	4 January
APRIL / MAY 2021	21 Jan	28 Jan	1 March
JUNE / JULY 2021	25 March	1 April	3 May
AUGUST/ SEPTEMBER 2021	20 May	27 May	28 June
OCTOBER/ NOVEMBER 2021	22 July	29 July	30 August

our mission

Prevention is Australia’s leading health and wellness authority for women 35+.

content pillars

content pillars

brand platform

Prevention’s community engage with us across multiple platforms

print

digital

events + sampling

social

awards

giveaways

our reach

Prevention is Australia’s most-trusted source of health and wellbeing advice for women 35+

416,041 TOTAL BRAND REACH PER MONTH

107,000 readership (au + nz)

17,771 unique web visitors (au)

277,614 total social audience (AU)

13,656 edm subscribers (AU)

our audience

94%

35+

99%

71%

99%

62%

100%

82%

Prevention readers love to shop! 100% have purchased a product featured or advertised in Prevention magazine 3 or more times!

editorial calendar 2020

February/March DROP KILOS FAST!

APRIL/MAY METABOLISM RE-SET

JUNE/JULY BOOST ENERGY

AUGUST/SEPTEMBER LEAN FOR LIFE!

OCTOBER/NOVEMBER WALK OFF WEIGHT

DECEMBER/JANUARY GUIDE TO GOOD SLEEP

rates

Print

Digital

deadlines

Contact Us

For more information, contact your Prevention representative today