To our deeply engaged community of grown-up women, Prevention is like sitting down with a smart, caring friend for a cup of (green) tea, who will suggest recipes, or cool fitness trends and skincare tips, who will gently remind you to get your health checkups on time, who will make you laugh, think, strive - and thrive!
Our loyal follower trusts us (after all, our information and advice is backed by research), as we help change her world in all the ways she cares about.
JOIN US AS WE HELP
CHANGE WOMEN’S LIVES
Andrea Duvall, Editor
We use trusted global experts in medicine, science and research, to share the best strategies to stay healthier, live longer, and feel better, physically and mentally.
We never run crash diets. (Our weight loss plans are based on a healthy 6300kJ). Plus we arm readers with accurate information about food trends, new products and gut health.
Anti-ageing skincare has never been more advanced, or confusing. We share actionable advice to encourage women to feel confident and look their very best at every age.
We offer empowering stories on how to ease stress and anxiety, get more quality sleep, improve memory, personal relationships and overall have healthier emotions in general.
We inspire readers of all fitness levels with easy-to-follow workout plans, from strength training to walking. We also recommend the most useful gear and apparel.
Our delicious recipes satisfy readers’ interest in new ingredients and nutrition trends, with the added security of nutrition analysis from our staff dietitian.
Our curious and adventurous audience loves to travel, so we showcase the best health retreats and wellness destinations in Australia, and beyond.
Prevention magazine, published bi-monthly, is sold on news stands in Australia and New Zealand.
Preventionaus.com.au is a trusted portal that is updated daily with new stories.
The Prevention Virtual Walk is an annual 6-week fitness challenge leading up to a 10k walk.
Our Positive Ageing Seminars in Sydney, Melbourne and online provide sponsorship and sampling opportunities.
Regular EDMs and constant realtime updates ensure maximum engagement across all channels.
Prevention’s popular podcast series Thriving in Menopause is now in its third year and has more than 55,000 downloads.
Our Beauty Awards provide a credible logo for finalists and winners to purchase.
Subscriber giveaways and other prize opportunities are available in the magazine, online and across social media.
Source: roy morgan Sep 2020
Rate | |
---|---|
Size | Casual |
Full Page | $7,950 |
Double Page Spread | $15,900 |
Full Page Advertorial | $9,750 |
Half Page | $5,655 |
Third Page | $4,440 |
Inserts | $200/1K* |
Prevention Profiled | $4,950 |
discounts available | |
---|---|
Qty | % discount |
x 3 rate | 2.5% |
x 6 rate | 5% |
x 9 rate | 7.5% |
x 12 rate | 10% |
premium Position | |
---|---|
Size | Cost |
Outside Back Cover | $10,500 |
Inside Front Cover Spread | $20,995 |
IFC Gatefold – 4 Page | $45,750 |
Page Sizes | Trim (mm) | Type (mm) | Bleed (mm) |
---|---|---|---|
Full Page | 206 x 275 | 176 x 245 | 216 x 285 |
Double Page Spread | 412 x 275 | 402 x 245 | 422 x 285 |
We tailor your digital campaign to maximise reach and engagement across multiple platforms
website | |
---|---|
Type | Cost |
Website buyout (One week) Includes leaderboards, MREC’s and skins | $1,800 |
Interstitial (one month) | $2,000 |
Native Content | $7,500 |
Custom e-books start from | $5,000 |
Social Media Campaigns | |
---|---|
Type | Cost |
$2,500 | |
$2,500 | |
Video Package | $5,500 |
database | |
---|---|
Type | Cost |
Solus EDM p/send | $2,500 |
Sponsored weekly e-newsletter (Limited to 1 x advertising partner p/send.) | $1,500 |
Sponsored Beauty monthly e-newsletter (Limited to 1 x advertising partner p/send.) |
$1,500 |
All rates are in Australian Dollars. All rates are exclusive of GST.
Issue | Print Booking deadline | Print Material deadline | Advertorial Assets deadline | Advertorial Creative approved | On sale |
---|---|---|---|---|---|
FEBRUARY 2022 | 24 November | 1 December | 17 November | 1 December | 3 January |
MARCH/APRIL 2022 | 20 January | 27 January | 13 January | 27 January | 28 February |
MAY/JUNE 2022 | 14 March | 21 March | 7 March | 21 March | 25 April |
JULY 2022 | 5 May | 12 May | 28 April | 12 May | 13 June |
AUGUST/SEPTEMBER 2022 | 16 June | 23 June | 9 June | 23 June | 25 July |
OCTOBER 2022 | 4 August | 11 August | 28 July | 11 August | 12 September |
NOVEMBER/DECEMBER 2022 | 15 September | 22 September | 8 September | 22 September | 24 October |
JANUARY 2023 | 3 November | 10 November | 26 October | 10 November | 12 December |
Prevention runs an Instagram and Facebook beauty series with Amanda Ramsay, a makeup specialist for mature women.
Have 3 of your products featured, by sponsoring this brand initiative with our over 40’s make up specialist Amanda Ramsay, which will run over Prevention’s digital platforms.
Deliverables include:
Prevention Perks are solus EDMs, or third-party advertisements that are sent to the Prevention newsletter audience.They include a promotion/ discount or competition from your brand. Our readers trust our endorsements and love the extra value they receive from being a part of the Prevention community.
COST: $2,500 + GST
Prevention supports many health initiatives and causes, such as heart health, breast cancer, mental health and many others.
Sponsors of our Monthly Awareness Campaigns can align your brand with us in the most credible way - positioned as a supporting voice in our quest to create greater awareness about preventative health with our audience.
Please get in touch for information on upcoming the themes.
Sponsorship includes:
Prevention is creating multiple women’s health podcasts.
Menopause is of those things many of us learn about much too late, often whilst we’re already experiencing mysterious symptoms. This can leave many feeling blindsided and even a little scared by what’s happening.
This is why we created the Thriving in Menopause podcast.
Guided by our team of expert guests, every episode offers reassuring insights into our changing bodies, and provides useful tools to navigate the symptoms of this life phase, as well as honest (and sometimes hilarious) tales from familiar faces such as comedian Julia Morris.
Thriving in Menopause now on Apple Podcasts, Spotify, Google Podcasts or wherever listeners get their favourite podcasts.
Advertise within the Thriving in Menopause podcast for 12 weeks* with a 30-second audio advertisement created by the Prevention.
Advertising package:
Second ad spot of 30 seconds in all published TIP episodes
for 12 weeks (recommended to start at start of each new season)
Independently judged by a panel of highly experienced and respected beauty experts, the Best of Beauty Awards are designed to make Aussie women feel confident they are buying the right products for their needs.
Winners of the Awards will appear on the Best of Beauty Awards website late October, 2022.
Key Dates:
Winners of a Best of Beauty Award have the opportunity to leverage their win by purchasing the winner logo for use on packaging and owned media, and promote with an amplification package.
The Prevention Virtual Walk is an annual brand initiative. The Prevention community is invited to join the walk from wherever they are on a set day and in return they receive a 6-week nutrition and training plan, and Prevention merchandise.
Become a sponsor and reach a highly engaged, health-conscious audience and support their health journey in 2022!
One week campaigns including 100% SOV (share of voice).
Includes site skin and leaderboard ad units throughout website. Ideal for high-impact launches.
Kirsty Peros
Brand Partnerships Manager
Anabel Tweedale
Group Sales Director