2022 Media Kit
Inspire. Inform. Motivate.

our mission

Prevention is Australia’s leading health and wellness authority for women 35+.

To our deeply engaged community of grown-up women, Prevention is like sitting down with a smart, caring friend for a cup of (green) tea, who will suggest recipes, or cool fitness trends and skincare tips, who will gently remind you to get your health checkups on time, who will make you laugh, think, strive - and thrive!

Our loyal follower trusts us (after all, our information and advice is backed by research), as we help change her world in all the ways she cares about.

JOIN US AS WE HELP
CHANGE WOMEN’S LIVES


Andrea Duvall, Editor

content pillars

We use trusted global experts in medicine, science and research, to share the best strategies to stay healthier, live longer, and feel better, physically and mentally.

We never run crash diets. (Our weight loss plans are based on a healthy 6300kJ). Plus we arm readers with accurate information about food trends, new products and gut health.

Anti-ageing skincare has never been more advanced, or confusing. We share actionable advice to encourage women to feel confident and look their very best at every age.

We offer empowering stories on how to ease stress and anxiety, get more quality sleep, improve memory, personal relationships and overall have healthier emotions in general.

We inspire readers of all fitness levels with easy-to-follow workout plans, from strength training to walking. We also recommend the most useful gear and apparel.

Our delicious recipes satisfy readers’ interest in new ingredients and nutrition trends, with the added security of nutrition analysis from our staff dietitian.

Our curious and adventurous audience loves to travel, so we showcase the best health retreats and wellness destinations in Australia, and beyond.

brand platform

Prevention’s community engage with us across multiple platforms


print

Prevention magazine, published bi-monthly, is sold on news stands in Australia and New Zealand.

digital

Preventionaus.com.au is a trusted portal that is updated daily with new stories.

prevention virtual walk

The Prevention Virtual Walk is an annual 6-week fitness challenge leading up to a 10k walk.

events + sampling

Our Positive Ageing Seminars in Sydney, Melbourne and online provide sponsorship and sampling opportunities.

social

Regular EDMs and constant realtime updates ensure maximum engagement across all channels.

podcast

Prevention’s popular podcast series Thriving in Menopause is now in its third year and has more than 55,000 downloads.

awards

Our Beauty Awards provide a credible logo for finalists and winners to purchase.

giveaways

Subscriber giveaways and other prize opportunities are available in the magazine, online and across social media.

our reach

Prevention is Australia’s most-trusted source of health and wellbeing advice for women 35+

530,131 TOTAL BRAND REACH PER MONTH

107,000 readership (au + nz)
80,000 page views
277,614 total social audience (AU)
13,656 edm subscribers (AU/NZ)
51,861 podcast downloads

Source: roy morgan Sep 2020

our audience

94%

are women

35 - 64

core audience

99%

of our readers say exercise is important

71%

more interested in skincare than 10 years ago

99%

are avid travellers

62%

are pet owners

100%

agree nutrition is important

82%

taking steps now to be healthier in the future

Prevention readers love to shop! 100% have purchased a product featured or advertised in Prevention magazine 3 or more times!

ratecard

Print

Rate
Size Casual
Full Page $7,950
Double Page Spread $15,900
Full Page Advertorial $9,750
Half Page $5,655
Third Page $4,440
Inserts $200/1K*
Prevention Profiled $4,950
discounts available
Qty % discount
x 3 rate 2.5%
x 6 rate 5%
x 9 rate 7.5%
x 12 rate 10%
premium Position
Size Cost
Outside Back Cover $10,500
Inside Front Cover Spread $20,995
IFC Gatefold – 4 Page $45,750

Digital

We tailor your digital campaign to maximise reach and engagement across multiple platforms

website
Type Cost
Website buyout (One week) Includes leaderboards, MREC’s and skins $1,800
Interstitial (one month) $2,000
Native Content $7,500
Custom e-books start from $5,000
Social Media Campaigns
Type Cost
Facebook $2,500
Instagram $2,500
Video Package $5,500
(Includes production)
database
Type Cost
Solus EDM p/send $2,500
Sponsored weekly e-newsletter (Limited to 1 x advertising partner p/send.) $1,500
Sponsored Beauty monthly
e-newsletter (Limited to 1 x advertising partner p/send.)
$1,500

All rates are in Australian Dollars. All rates are exclusive of GST.

print deadlines

Issue Print Booking deadline Print Material deadline Advertorial Assets deadline Advertorial Creative approved On sale
FEBRUARY 2022 24 November 1 December 17 November 1 December 3 January
MARCH/APRIL 2022 20 January 27 January 13 January 27 January 28 February
MAY/JUNE 2022 14 March 21 March 7 March 21 March 25 April
JULY 2022 5 May 12 May 28 April 12 May 13 June
AUGUST/SEPTEMBER 2022 16 June 23 June 9 June 23 June 25 July
OCTOBER 2022 4 August 11 August 28 July 11 August 12 September
NOVEMBER/DECEMBER 2022 15 September 22 September 8 September 22 September 24 October
JANUARY 2023 3 November 10 November 26 October 10 November 12 December

digital display

Display ad material due 2 weeks prior live date.

content opportunities

bookings required a minimum 4 weeks prior publication date.

partnerships

Prevention Beauty Series

Prevention runs an Instagram and Facebook beauty series with Amanda Ramsay, a makeup specialist for mature women.

Have 3 of your products featured, by sponsoring this brand initiative with our over 40’s make up specialist Amanda Ramsay, which will run over Prevention’s digital platforms.

Deliverables include:

  • 3 x 1-10 minute make up tutorials
  • All created content will be boosted on Prevention’s website and social platforms
  • Video promoted across Prevention’s EDM (13,656 subscribers)
  • Full page cross promotion ad pointing to your video content

Total media and production cost: $7,250
(Opportunity for additional videos. Discount will apply)

Solus EDMs - Prevention Perks

Prevention Perks are solus EDMs, or third-party advertisements that are sent to the Prevention newsletter audience.They include a promotion/ discount or competition from your brand. Our readers trust our endorsements and love the extra value they receive from being a part of the Prevention community.

COST: $2,500 + GST

Monthly Awareness Campaigns

Educate - Connect

Prevention supports many health initiatives and causes, such as heart health, breast cancer, mental health and many others.

Sponsors of our Monthly Awareness Campaigns can align your brand with us in the most credible way - positioned as a supporting voice in our quest to create greater awareness about preventative health with our audience.

Please get in touch for information on upcoming the themes.

Sponsorship includes:

  • Exclusive sponsorship of 4 editorial online articles
  • 100% of ad banners on all sponsored articles (MREC & LB)
  • Inclusion within copy of social posts promoting each article (Facebook & Instagram)

Total value $10,000 COST OF PACKAGE $5,000 + GST

Podcast Sponsorship

Prevention is creating multiple women’s health podcasts.

Menopause is of those things many of us learn about much too late, often whilst we’re already experiencing mysterious symptoms. This can leave many feeling blindsided and even a little scared by what’s happening.

This is why we created the Thriving in Menopause podcast.

Guided by our team of expert guests, every episode offers reassuring insights into our changing bodies, and provides useful tools to navigate the symptoms of this life phase, as well as honest (and sometimes hilarious) tales from familiar faces such as comedian Julia Morris.

Thriving in Menopause now on Apple Podcasts, Spotify, Google Podcasts or wherever listeners get their favourite podcasts.

Advertise within the Thriving in Menopause podcast for 12 weeks* with a 30-second audio advertisement created by the Prevention.

Advertising package:
Second ad spot of 30 seconds in all published TIP episodes for 12 weeks (recommended to start at start of each new season)

  • 1x Full page brand ad
  • 1x Prevention Perks solus edm

Cost: $11,145 + GST (37% discount)

Best of Beauty Awards

Prevention’s annual Best of Beauty Awards are the most trusted guide to beauty that WORKS for smart, curious, cashed-up Australian women 35+.

Independently judged by a panel of highly experienced and respected beauty experts, the Best of Beauty Awards are designed to make Aussie women feel confident they are buying the right products for their needs.

Winners of the Awards will appear on the Best of Beauty Awards website late October, 2022.

Key Dates:

  • Entries open mid June 2022 / close early July 2022
  • Samples required by July 1st 2022
  • Winners announced late October 2022
  •  
PROMOTE YOUR WIN!

Winners of a Best of Beauty Award have the opportunity to leverage their win by purchasing the winner logo for use on packaging and owned media, and promote with an amplification package.

Packages start from $3,000 + GST

Prevention Virtual Walk Sponsorship

The Prevention Virtual Walk is an annual brand initiative. The Prevention community is invited to join the walk from wherever they are on a set day and in return they receive a 6-week nutrition and training plan, and Prevention merchandise.

Become a sponsor and reach a highly engaged, health-conscious audience and support their health journey in 2022!

Website Buyout

One week campaigns including 100% SOV (share of voice).

Includes site skin and leaderboard ad units throughout website. Ideal for high-impact launches.

Average impressions served per one-week campaign: 15,000
COST: $1,800 + GST AUD

Contact Us

For more information, contact your Prevention representative today