The skin allows an advertiser to take the place of the background on the Inside Sport website, working together with either the super leaderboard or billboard ad unit to effectively promote brand awareness.

The skin is best optimised for the target audience with a screen resolution of 1440 x 900 pixels and greater. Design of standard ad units may be used to integrate with the skin to maximise the campaign effectiveness.

Ad Unit Dimensions

Main elements of the creative should display in the 130px on the left and right of the site (shown in red hotspot areas above). Other elements may be placed outside this area but whether or not they are seen by the user is dependent on their individual screen resolution.

All skin elements indicated with yellow (including behind the super leaderboard / billboard ad unit) must be designed for.

* Note:  All skin designs must fade into a single desired background colour towards the extremities of the skin to seamlessly merge the skin and the remainder of the webpage for larger resolution screens

NOTES:

• Both the skin and super leaderboard / billboard ad units must be supplied as two separate creatives (though they always display together)
• The 970×90 super leaderboard / 970×250 billboard does not have to be included in the supplied PSD file, though you can choose to have this layer hidden if you wish. If you are supplying a finished jpg of the skin, please ensure the super leaderboard / billboard isn’t visible.
• Please ensure the background of the skin covers the minimum dimensions above.
• All critical images/type should be placed within the red areas indicated.