|Skin Dimensions||min. 1440 x 900px, max. 1900 x 900px (see below for more details)|
|Maximum File Size||180 KB|
|File Formats||Must be delivered as a layered Photoshop (.PSD) file using the supplied template file. Production then readies the skin for deployment onto the site.|
|Fonts||All fonts must be delivered with the creative in Mac & PC format in case of necessary edits.|
|Clickthrough URL||A single click tag is available to be used with the skin.|
The skin allows an advertiser to take the place of the background on the Science Illustrated website and remains visible as the user scrolls down the website, working together with either the super leaderboard or billboard ad unit to effectively promote brand awareness.
The skin is best optimised for the target audience with a screen resolution of 1440 x 900 pixels and greater. Design of standard ad units may be used to integrate with the skin to maximise the campaign effectiveness.
Ad Unit Dimensions
Main elements of the creative should display in the 230px on the left and right of the site (shown in red hotspot areas above). Other elements may be placed outside this area but whether or not they are seen by the user is dependent on their individual screen resolution.
The top 200px is initially hidden by the Science Illustrated masthead and will only show once the user scrolls down the page.
* Note: All skin designs must fade into a single desired background colour towards the extremities of the skin to seamlessly merge the skin and the remainder of the webpage for larger resolution screens
nextmedia requires that all creative be submitted one week prior to live date to allow for testing and approval.
Please ensure that all specifications are met. Ads that do not meet all our specifications will be rejected, affecting the launch date of the campaign.
If you have any further questions regarding campaign tracking for this placement, please contact your nextmedia representative.