October 8, 2015
nextmedia has today announced that BLUNT Magazine will redirect its focus from a publishing model to a digital platform, providing readers with the same content and more, free and accessible 24/7 on bluntmag.com.au.
Following a readership trend that has seen unique browsers on the site increase by over 500 percent in the past 12 months, bluntmag.com.au is set to become Australia’s premier alternative music and lifestyle hub with a non-stop feed of news, interviews, reviews, videos, streaming content and giveaways.
“With digital, BLUNT has never had more direct and instant access to its ever-growing audience. We’ve spent the past four years expanding our online presence through social media, directing our audience to the website and finding out what makes them tick. We’re super active on the platforms they live and breathe – Facebook, Twitter, Instagram, YouTube – and we’re front row at every show, screaming our lungs out with the best of them,” explains BLUNT editor Emily Swanson.
“With this transition we’ll be well placed to provide a distinct and committed service to our loyal demographic, while further adapting to meet our clients’ changing needs.”
The brand’s posterbook series, BLUNT Posters, remains in print and combines the BLUNT and Twisted brands, giving fans the chance to plaster their walls with the heroes they see regularly featured on bluntmag.com.au.
About bluntmag.com.au BLUNT is the first port of call for all the latest in heavy music news and interviews, with an increased lifestyle scope covering games, films, TV, clothing, gadgets, tattoos and more each week.
For all editorial and advertising enquiries:
EMILY SWANSON
Editor
eswanson@bluntmag.com.au
(02) 9901 6331
AMY GATES
Advertising Manager
agates@bluntmag.com.au
0415 376 890