nextmedia Acquires DMAG

June 1, 2010

nextmedia today announced the acquisition of DMAG, the kids’ educational and activities magazine and website. The acquisition of DMAG expands nextmedia’s kids portfolio to six titles, including Mania, Girl Power, Little Angel, Wiggles Magazine, Mad Magazine and DMAG.

Launched in 2002 by Smartypantz Communications, DMAG has found a special niche in the kids sector, combining both entertainment and an educational offering for six to twelve-year olds. DMAG also created a cool website enabling kids to have fun online.

“We’re excited to bring DMAG to the nextmedia portfolio, giving us the opportunity to clearly focus each of our kids’ titles on their target audience and providing us with the opportunity to develop our business in the expanding educational sector,” said David Gardiner, Chief Executive Officer of nextmedia.

“With many parents concerned about how our young people are communicated to, DMAG is a great opportunity for us to entertain and educate kids in a positive and fun way,” he added.

DMAG co-founder Dorothy Tonkin said, “I am very proud of what we have achieved with DMAG and believe educational magazines play an important role in children’s development. The success of getting DMAG included on the Premier’s Reading Challenge list was important recognition of this. I am pleased that DMAG will be joining nextmedia, a company that is
committed to high publishing standards and able to grow DMAG’s presence in the education sector.”

DMAG is published monthly while the DMAG website is full of games, competitions and activities. Joining nextmedia with the magazine will be Editor Stephanie Yip and Advertising Manager Angela Chrisan.

For further information please contact: David Gardiner, Chief Executive Officer at nextmedia (02) 9901 6100

About DMAG
DMAG is a fun and inspirational read for kids. It is unique in the kids’ magazine market as it is listed on the NSW Premier’s Reading Challenge, which last year was taken up by over 180,000 students across 2,000 schools. The award winning monthly magazine is loved by kids, parents and teachers, who use it in the classroom to inspire kids to read.